Corey Oneal
PPC Manager
Personal Info
- Address: 1838 Bancroft St, San Diego, CA 92102
- E-mail: corey@coreyoneal.com
- Website: CoreyOneal.com
- Phone: (619) 708-4559
Professional Profile
I was the last of my friends to get a computer. I am not a computer guy, however, I discovered I am a marketing guy. My unwavering determination to succeed in business finally brought me to affiliate marketing simply because I received a crazy looking link in an email. I soon lost myself in PPC marketing. It has to be the fastest marketing tool in the world. Grabbing sales from search is the most satisfying part of Internet marketing. I then cultivated my business from a miniscule budget ($1000 a month) into a substantial market share in a highly competitive niche. Effective bidding, high CTR, compelling adcopy and utilizing keyword reporting intelligence helped lower CPC by 60% and increase the budget to nearly $6,000 a day. PPC is not a level playing field; only knowledge and continuing education insure the greatest marketing advantage and I like to be a part of that challenging environment.
Work Experience
JUNE 2004 - Present
Internet Marketing Business Owner
OEI Labs Inc, Full-Time
- Assemble and manage a global team of 8 employees
- Research, build and launch PPC and SEO marketing strategies
- Negotiate terms and build strategic partnerships
- Optimize, test and improve web properties to strengthen ROI
FEB 1999 - 2009
Valet Parking Manager
Sunset Parking Service, Full-Time
- Schedule, hire and manage valet teams at various locations
- Implement revenue, safety and efficiency strategies to accomplish growth and ROI goals
- Highest car count, car per hour and no claim award. Multiple car count awards.
Technical Skills
Expert, 5 years
Google Adwords
Well-rounded Adwords PPC expert from research and execution to management. Outstanding ability to understand the targeted user by mining obscure keywords, write compelling adcopy, and aligning website strategy to outperform expectations and boost ROI while lowering CPC. Able to utilize Excel and Adwords Editor to achieve highly targeted adcopy and maximum bid performance.
Advanced, 4 years
Yahoo Search & MSN Adcenter
Experience managing and understanding the different ad network behavior and ROI opportunities. Able to import well performing campaigns then manage, scale and optimize.
Advanced, 5 year
Google Analytics
Able to gain essential decision-making data by effectively using ecommerce tracking, behavior funnels and goal conversions. Proficient in segmenting and drilling down into data to uncover website performance issues and opportunities.